Business
Economic Recovery Signals Emerge Amid Ongoing Struggles

The economic landscape in the country remains challenging, as many regions continue to experience a significant downturn. A recent report from Westpac bank highlights that while signs of recovery are beginning to emerge, most areas remain in an economic cold spell. The report evaluates regional economies on a scale from frosty to hot, with Otago being the top performer, rated as “mild.”
Despite the glimmers of recovery, the report reveals eight regions, primarily across the North Island and parts of the South Island, ranked at the lower end of the scale, categorized as frosty or cold. Senior economist Satish Ranchhod indicated that weak demand continues to plague most regions, particularly impacting the retail and construction sectors.
“While conditions remain challenging, businesses have told us that they aren’t going backwards like they did over the past year,” Ranchhod stated. He noted that some areas are starting to see a modest lift in demand, although this comes from a low starting point.
Regional Performance Highlights
The report’s analysis is based on key indicators, including employment levels, housing prices, building consents, retail sales, and consumer confidence in each region. The findings reveal a stark contrast between regions. Otago, which includes the popular tourist destination of Queenstown, has benefited from strong agricultural performance and an uptick in international tourism spending.
Following Otago, Canterbury and Southland received the next highest ratings, both bolstered by their rural economies. Ranchhod emphasized that rural areas, especially those in the south with substantial dairy sectors, are faring better than their urban counterparts.
Conversely, the North Island, particularly major cities such as Auckland and Wellington, is facing significant challenges. “Ongoing pressure on household finances and related low levels of confidence are continuing to weigh on spending,” Ranchhod noted.
The job market remains subdued; although firms are not significantly reducing their workforce, they are also hesitant to expand hiring. Many businesses face cost pressures, particularly in insurance and rates, while wage pressures seem less intense.
Looking Ahead
Ranchhod expressed optimism regarding the potential impact of lower interest rates on consumer activity. He anticipates that these rates will gradually stimulate economic activity across various sectors.
As businesses navigate these turbulent times, the report serves as a reminder of the resilience required to weather the economic cold spell. Despite the difficulties, the indications of a warming trend in certain regions provide a hopeful outlook for the future.
For daily updates on economic developments, consider subscribing to Ngā Pitopito Kōrero, a newsletter curated by the Westpac team.
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