Remembering Brent Hickey: A Life of Laughter and Legacy

The Central Otago community is mourning the loss of Edward “Brent” Hickey, a prominent wool buyer and a beloved figure known for his vibrant personality. Mr. Hickey passed away recently, leaving behind a legacy of laughter, loyalty, and a successful business that has served the region for decades. His memorial service took place at the Alexandra Bowling Club, where attendees were encouraged to silence their phones and, if they received calls, to share the moment aloud in a fitting tribute to his larger-than-life character.

Brent Hickey was born on November 8, 1957, in Clyde, New Zealand. He was the third child of the late Bill Hickey, known as “Honest Bill,” and Pat Hickey. The family business, WS Hickey Ltd, was established in 1956, initially operating from a garage in Ophir. Under Brent’s leadership, which began in 1981, the company expanded significantly, evolving into WS Hickey & Son Ltd and becoming one of New Zealand’s most respected private wool businesses.

His son, Hayden Hickey, now oversees the company, having spent his formative years learning the ropes from his father. “Brent genuinely enjoyed the company of people, and many have since become some of his best friends,” Hayden recalled. Mr. Hickey’s engaging storytelling often transformed mundane details into captivating tales that kept audiences entertained, illustrating his innate ability to connect with others.

Reflecting on his time in the industry, Brent once shared with the Otago Daily Times that the most rewarding aspect of his job was the relationships he built with clients and the “great smokos” enjoyed in farmhouses. Known for his humor and charm, he often joked that a camera following him could create an entertaining reality TV show. His nickname, “Nearly Honest Brent,” originated from his father’s moniker, “Honest Bill.” As Brent entered the family business, the name stuck, embodying the playful spirit he was known for.

Throughout his career, Brent was not afraid to take risks. He made substantial investments in the business, including the import of a core sampling machine in 2004 that remains vital to operations today. This decision was emblematic of his approach to business: a willingness to embrace change and innovate.

Brent’s wife of 45 years, Steph, remembered his enthusiasm when their son decided to return to the family business. “Brent just loved his wool business and worked so hard to give us the great life we have had,” she said. Their relationship was built on mutual respect and a shared commitment to their family and community.

The Hickey family enjoyed an “idyllic childhood,” often participating in community activities alongside their parents. Brent was actively involved in local organizations, serving as a coach for his children’s sports teams and contributing to various community boards. His dedication earned him a life membership with the Central Otago A & P Association for his long service.

As the years passed, Brent remained a constant figure in the community. His semi-retirement was filled with visits to Mt Campbell Station, where he held a managerial role, while still playing an integral part in the wool store. His passion for the industry was evident, particularly during shearing season, when he relished the opportunity to engage with farmers and shearers.

In the days following his passing, the impact he made on the lives of those around him became undeniably clear. Friends and family shared stories that highlighted his loyalty and generosity. Longtime friend Paul Denton described him as a “force of nature” and “larger than life,” noting that Brent’s spirit and friendship left an indelible mark on everyone he met.

Mr. Hickey’s farewell at the Alexandra Bowling Club saw a large turnout, a testament to the many lives he touched. Survived by his wife, Steph, son Hayden, daughter Tara, and their families, Brent Hickey leaves behind a rich legacy of community spirit, laughter, and unwavering dedication. His contributions to both the wool industry and the Central Otago community will be remembered fondly for generations to come.