New Loyalty Program Cashpoints Launches with Seven Retailers

A new customer loyalty programme, Cashpoints, officially launched today, introducing a fresh option for consumers in New Zealand. With seven retailers participating, the initiative aims to attract shoppers seeking rewards in a challenging economic climate. This launch comes on the heels of the closure of AA Smartfuel, a long-standing loyalty scheme that served three million customers until its cessation in January 2024.

Among the retailers currently offering the Cashpoints card and app are Super Liquor, travel agency Mix & Match, Tile Space, and Hireace. These businesses collectively serve a customer base of approximately one million New Zealanders. Three additional retailers, including Pita Pit, Pet Depot, and gifting service Care Box, are set to join the programme next month.

Targeting Consumer Engagement

Founder Ian Sutcliffe, who previously co-founded AA Smartfuel, expressed his ambition for Cashpoints to register 500,000 customers within its first year. Sutcliffe emphasized that the programme has been designed with a dual focus on the needs of both retailers and consumers. Drawing from over 15 years of experience in the loyalty programme sector, he aims to create a platform that fosters customer engagement and satisfaction.

Sutcliffe noted that discussions are ongoing with other potential retail partners, indicating a desire to expand the programme’s reach. The Cashpoints system will allow customers to earn points for purchases, which can then be redeemed for various rewards, thereby enhancing the shopping experience.

In a time when many consumers are looking for ways to maximize their spending, the introduction of Cashpoints may resonate strongly with those eager for value and incentives. The loyalty programme landscape in New Zealand is becoming increasingly competitive, and Cashpoints aims to carve out its own niche.

Looking Ahead

As the programme unfolds, industry observers will be watching closely to see how Cashpoints adapts to consumer feedback and market dynamics. The loyalty scheme’s success will likely hinge on its ability to attract and retain customers while offering compelling rewards that meet their needs.

With the backing of several well-known retailers and a clear vision from its founder, Cashpoints is poised to make an impact in the loyalty programme arena. As it seeks to establish itself in this market, the coming months will be crucial in determining its trajectory and overall success.