New Zealand Unveils $70 Million Boost for Tourism and Events

The government of New Zealand has announced a significant investment of $70 million aimed at enhancing the tourism and events sectors. The funding package was unveiled by Tourism and Hospitality Minister Louise Upston alongside Prime Minister Christopher Luxon during a press event in Auckland on Sunday, marking a strategic move to stimulate economic activity across the country.

A detailed breakdown of the investment indicates a multifaceted approach to attracting international events and visitors. Among the key allocations are a $40 million events attraction package designed to secure large-scale international events from 2026, a $10 million events boost fund to support existing events while attracting new international opportunities, and another $10 million regional tourism boost campaign aimed at incentivising international visitors. Additionally, up to $10 million will be directed towards upgrading tourism infrastructure, including the development of cycle trails.

Minister Upston emphasized that this funding brings New Zealand’s investment in events and tourism on par with the Australian state of Queensland. She stated, “The investment will allow New Zealand to compete with Australia to host big acts, and will give international visitors even more reasons to come and explore New Zealand, while also encouraging Kiwis to get out and about.”

The minister highlighted the potential economic benefits of major events, noting that they could significantly boost regional economies and provide both locals and international visitors with engaging experiences. “Major events—whether they are sports showdowns, the world’s most popular artists, or well-loved favourites—can be a bonanza for the cities and regions that host them, supporting local jobs and incomes in the hospitality and retail sectors and beyond,” Upston explained.

New Zealand’s economy is on a recovery pathway, but Upston acknowledged that certain cities and regions could benefit from additional support in the short term. The funding packages, which combine both new and existing resources, are set to be rolled out over the next two years, with further announcements regarding events and infrastructure projects anticipated by the end of the year.

“We know big events deliver,” Upston remarked. She cited the example of 14 concerts held in Auckland over three years, featuring acts like Coldplay and Pearl Jam, which generated $33.7 million for the local economy, attracting 490,000 attendees. “We want to see more action like that and we are stepping up with incentives to promoters to make it happen.”

This substantial investment reflects the government’s commitment to revitalizing New Zealand’s tourism and events landscape, positioning the country as an attractive destination for both international tourists and event promoters.