Business
PGG Wrightson Sees Profit Surge Driven by Strong Market Demand

Rural business group PGG Wrightson has reported a significant increase in its full-year profit, more than tripling its earnings due to robust agricultural prices and heightened activity in the farming sector. For the financial year ending June 2023, the company experienced a remarkable turnaround, benefiting from a rebound in export prices and improved farmer confidence.
Key figures show that PGG Wrightson’s sales and profits surged as market conditions shifted favorably. Chair Garry Moore emphasized the company’s ability to capitalize on these changing markets, particularly noting a strong performance from its agency group, which encompasses livestock and real estate operations. The company returned to profitability after incurring a small loss the previous year.
Moore attributed the positive results to constrained supply in livestock and increased international demand, which drove up prices for red meat and dairy commodities. He stated, “This has had a positive influence on the profitability of farming operations and has led to a shift in sentiment.” Additionally, lower interest rates have contributed to enhanced confidence within the dairy and red meat sectors, resulting in increased farm profits and expectations for higher production output.
Challenges and Opportunities in Retail and Water Division
The Retail and Water division, which includes a network of stores, horticultural supplies, and irrigation infrastructure, also recorded improved profits due to a rise in sales. Nonetheless, this segment faced challenges from softer market conditions in the wine and vegetable sectors. Chief Executive Steve Guerin noted that while farmers are spending more, they are adopting a cautious approach. “While sales revenue improved on the prior year, farmers took a generally conservative approach with many using the good returns to reduce debt,” he explained.
PGG Wrightson is also expanding its business by acquiring an animal health products manufacturer and enhancing its in-house brand of agricultural chemicals. These strategic moves aim to bolster its market position and respond to evolving farmer needs.
Positive Outlook Despite Global Uncertainties
Looking ahead, Moore expressed optimism for the agriculture sector, despite recognizing the challenges posed by geopolitical tensions and unpredictable international trade terms. “Strong commodity prices are expected to remain throughout financial year 2026 across dairy, red meat, and horticulture crops,” he added. The outlook remains generally positive for the primary sector, as these conditions continue to support profitability for farmers.
In summary, PGG Wrightson’s impressive profit growth reflects a dynamic agricultural landscape, characterized by strong market demand and strategic company initiatives. As the company navigates both opportunities and challenges, its focus on enhancing operations and adapting to market shifts positions it well for sustained success in the upcoming financial year.
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