Rotorua and Taupō Operators Vie for Top National Tourism Awards

Four tourism operators based in and around Rotorua and Taupō have been nominated for prestigious accolades at the upcoming 2025 New Zealand Tourism Awards. The finalists include Te Puia NZMACI, Tohu Experiences, Tongariro River Rafting, and Kohutapu Lodge & Tribal Tours. This recognition highlights the achievements of these businesses in a highly competitive sector, with a record 150 entries submitted this year.

The awards cover a total of 12 categories, celebrating the diverse accomplishments within the tourism industry. Notably, for the Toroa ā-uta, Toroa ā-tai Māori Tourism Award, the finalists are particularly distinguished, with Te Puia, Tohu Experiences, and Kohutapu Lodge & Tribal Tours, alongside AU Consulting, claiming three of the four finalist positions.

This recognition is a testament to the dedication and innovation that these companies bring to the tourism sector. They have consistently demonstrated a commitment to enhancing the visitor experience while promoting local culture and heritage. The awards ceremony will take place later this year, providing an important platform for these businesses to showcase their contributions to New Zealand’s tourism landscape.

As tourism continues to evolve, the recognition of such businesses not only highlights their success but also emphasizes the vital role they play in the local economy. The awards serve to inspire others in the industry to strive for excellence and innovation, reinforcing the importance of quality service and unique experiences in attracting visitors to the region.

The 2025 New Zealand Tourism Awards are poised to be a significant event, bringing together industry leaders and stakeholders to celebrate achievements and discuss the future of tourism in New Zealand. These nominations reflect the growing importance of sustainable and culturally aware tourism practices, which are increasingly recognized as essential for the long-term viability of the industry.

In summary, the achievements of Te Puia NZMACI, Tohu Experiences, Tongariro River Rafting, and Kohutapu Lodge & Tribal Tours at the 2025 New Zealand Tourism Awards highlight the regional strengths of Rotorua and Taupō in the tourism sector, showcasing their commitment to excellence and cultural representation.