“seven x seven Hotel Wins Gold at Global Design Awards”

The hotel brand seven x seven, operated by fav hospitality group Co., Ltd. (FHG), has achieved a significant milestone by winning the Gold Prize in the Branding Systems category at the Graphis Design 2026 Awards. This prestigious recognition, awarded on September 19, 2025, marks the first time a hotel brand has received a Gold Award in this category, highlighting seven x seven as a leader in innovative hospitality design.

The Graphis Design Awards, known for celebrating excellence in all forms of visual communication, took place in New York and attracted entries from around the globe. David Miskin, Chief Creative Director of FHG, expressed pride in the achievement, stating, “It is a great honor for us to receive the Gold Award at the Graphis Design 2026 Awards. Winning in the Branding Systems category as the first hotel brand is a groundbreaking achievement that reflects the success of our challenge.”

Miskin elaborated on the brand’s vision, noting that seven x seven is designed to be more than just a place to stay. He emphasized the importance of creating a cohesive brand experience that integrates architecture, interior spaces, services, and communications. “A true brand system is far more than a logo; it is an orchestration of all the senses,” Miskin added, highlighting how every aspect of the hotel—from sounds to textures—contributes to unforgettable guest experiences.

seven x seven operates two notable facilities in Japan: seven x seven Itoshima, located at 266 Nishiura, Nishi-ku, Fukuoka City, and seven x seven Ishigaki, situated at 254-19 Maezato, Ishigaki City, Okinawa. The brand aims to redefine hospitality in Japan and expand its global presence as it continues to innovate in the industry.

FHG is committed to integrating trends, technology, finance, and design to develop new forms of hospitality. The group currently operates 18 hotels across Japan and plans to open an additional 26 properties by the end of 2027. This ambitious expansion reflects the company’s confidence in its unique approach to the hospitality sector, which emphasizes creativity and consistency in branding.

In conclusion, the recognition of seven x seven at the Graphis Design 2026 Awards not only celebrates the brand’s achievements but also sets a new benchmark for hospitality design worldwide. As FHG looks to the future, it remains dedicated to exploring innovative concepts that enhance the guest experience while reinforcing its position as a leader in hotel branding.