SINOTRUK Hosts Global Partner Conference to Shape Future Growth

SINOTRUK successfully held its Global Partner Conference on October 18, 2025, in Qingdao, China, bringing together 620 partners from 97 countries to discuss collaboration and future growth strategies. The event served as a platform for showcasing the company’s recent achievements and innovations in the heavy vehicle sector.

Impressive Sales and Growth Strategies

During the conference, SINOTRUK reported notable sales figures for the period from January to September, with total vehicle sales reaching 335,000 units, reflecting a growth of 22.8% year-on-year. Heavy truck exports surged to 111,000 units, a significant increase of 24.5%. The company also highlighted robust performance in emerging business lines, including new energy vehicle sales and aftermarket parts revenue.

To enhance service support, SINOTRUK has established an international network comprising over 700 service and parts outlets and more than 40 training centers. This infrastructure ensures efficient and professional support for customers worldwide.

Chairman Liu Zhengtao emphasized the company’s commitment to five key transformation strategies: “Sustainability, Digital Intelligence, Service Excellence, Global Expansion, and Business Diversification.” He reiterated the importance of collaborating closely with global partners to deliver exceptional products and advanced technologies.

Strategic Goals for the Coming Years

Looking towards the future, SINOTRUK aims to prioritize internationalization as a central element of its strategy. By 2030, the company plans to export 250,000 heavy trucks, 100,000 light trucks, 50,000 light vehicles, and 3,000 mining trucks, with a target of achieving $1 billion in overseas aftermarket revenue. This ambitious goal reflects SINOTRUK’s intention to expand its global footprint significantly.

The conference also featured a product showcase that included 24 vehicles tailored for various sectors such as logistics, construction, and new energy. A highlight of the logistics segment was the C9H tractor, which became the first in its class to receive EU WVTA certification, showcasing advanced technologies that set new standards in performance, safety, and environmental compliance.

In the construction sector, dump trucks demonstrated enhanced adaptability to diverse working conditions, while mining trucks were available in both diesel and pure electric versions, ranging from 30 to 135 tons. The latest lineup of new energy vehicles focuses on pure electric models, alongside hydrogen fuel and plug-in hybrid options. Additionally, light-duty vehicle offerings, including pickups and vans, were on display, complemented by fleet management and AI-based diagnostic systems designed to optimize operational efficiency.

The conference also recognized outstanding partners with awards such as the 2025 Outstanding Service Award and the Outstanding Marketing Award. Each award recipient was presented with a SINOTRUK pickup truck, reflecting the company’s appreciation for their contributions.

As SINOTRUK looks ahead, it remains dedicated to expanding its partnerships globally, providing high-quality heavy truck solutions to an ever-growing customer base, and embarking on a new chapter of international growth.