The Spilt Milk Co. Wins Prestigious Award for Keepsake Jewellery

A Pāpāmoa-based business, The Spilt Milk Co., has achieved international recognition by being named the 2025 Memories and Keepsake Product of the Year at the prestigious Pet Innovation Awards. Founded by Ashley De Grey, the company specializes in crafting keepsake jewellery that helps individuals remember their lost loved ones and pets, providing a meaningful way to keep memories close.

Ashley De Grey’s journey began with a background in art and design, coupled with experience working in a jewellery store. While she initially ran her own business teaching fitness classes for mothers and babies, the desire to work from home grew stronger as she approached the birth of her third child in 2018. This pivotal moment led her to establish The Spilt Milk Co., where she could combine her artistic talents with her passion for helping others commemorate their cherished memories.

The Pet Innovation Awards, which recognize excellence in the pet industry, selected The Spilt Milk Co. for its innovative approach to keepsake jewellery. The awards aim to highlight products that enhance the lives of pets and their owners, making this recognition particularly significant for De Grey and her team.

“Creating jewellery that holds such sentimental value is incredibly fulfilling,” De Grey stated. “It allows people to carry a piece of their loved ones with them, and being recognized in this way reinforces the importance of what we do.”

The Spilt Milk Co. offers a range of products, including necklaces and bracelets, each designed to encapsulate personal memories. By using high-quality materials and personalized designs, the company has garnered a loyal following among those seeking to honor their beloved pets and family members.

De Grey’s commitment to her craft, along with her understanding of the emotional needs of her customers, has played a crucial role in the business’s success. The recognition at the Pet Innovation Awards serves not only as a testament to her hard work but also highlights the growing trend of personalized memorial products in today’s market.

As the business continues to expand, De Grey plans to introduce new designs and collections that resonate with the experiences of her customers. The aim is to offer even more ways for people to celebrate the lives of those they have lost, reinforcing the idea that memories can be eternally cherished through meaningful keepsakes.

With this award, The Spilt Milk Co. has positioned itself as a leader in the keepsake jewellery industry, demonstrating that creativity and compassion can come together to create something truly special. The future looks bright for De Grey and her team as they continue to touch lives one piece of jewellery at a time.