Bad Bunny to Headline Super Bowl 2026 Halftime Show

Latin trap and reggaeton artist Bad Bunny has been confirmed as the headliner for the halftime show at Super Bowl LX, scheduled for March 2026. The announcement was made jointly by Roc Nation, the NFL, and Apple Music during the week four game between the Dallas Cowboys and Green Bay Packers.

Bad Bunny, who has rapidly risen to global fame, shared the news on his Instagram account. Accompanied by a video of himself perched atop a goalpost on a beach while his song “Callaita” played in the background, he expressed his excitement for this monumental opportunity. “What I’m feeling goes beyond myself,” Bad Bunny stated. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown … this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”

The selection of Bad Bunny marks a significant moment in both sports and music, showcasing the growing influence of Latin music in mainstream culture. As the first non-English speaking artist to headline the Super Bowl halftime show, his performance is expected to resonate with a diverse audience, further elevating the cultural landscape of the event.

The Super Bowl halftime show has traditionally been a platform for showcasing renowned artists, and Bad Bunny’s participation signals a shift towards greater inclusivity in entertainment. Fans can anticipate a vibrant, high-energy performance that reflects his unique style and artistic vision.

As the date approaches, excitement is building among fans and industry insiders alike. Bad Bunny’s performance is poised to be a highlight of the event, drawing in viewers from around the globe and reinforcing his status as a leading figure in contemporary music.

With the Super Bowl taking place in a few short years, preparations are already underway. The collaboration between Bad Bunny, Roc Nation, the NFL, and Apple Music promises to deliver a groundbreaking show that will be remembered for years to come.