Leonie Trathen Prepares for World of Wearable Art 2025

As the countdown begins for the 2025 edition of the World of Wearable Art (WOW) at Wellington’s TSB Arena, preparations are intensifying. Leonie Trathen, a pivotal figure in the event’s history, is leading the charge as the wardrobe and activations manager. Trathen’s journey with WOW began in 1990 when she first modelled in the show, marking the start of a long-standing relationship with this unique art and design competition.

In an engaging discussion with Nick Mills from Newstalk ZB, Trathen reflected on her evolution within the WOW community. She emphasized the significance of the event, which showcases innovative wearable art from designers around the globe. Trathen’s role now not only involves managing the wardrobe but also coordinating various activations that enhance the audience’s experience.

Looking Back and Moving Forward

Trathen shared insights into how the event has transformed over the years. From its humble beginnings, the World of Wearable Art has grown into a major cultural highlight, attracting talent and spectators from various backgrounds. This year, the competition is expected to feature around 100 entries from designers worldwide, each piece telling a unique story through the medium of wearable art.

The preparations for the upcoming show include assembling a dedicated team to ensure every detail is meticulously planned. Trathen noted the importance of collaboration among designers, models, and production staff. “It’s not just about the clothes; it’s about the entire experience,” she stated. The aim is to create a memorable event that resonates with both the audience and the creators involved.

Challenges and Innovations

With the event’s growth comes a series of challenges, particularly in maintaining high standards of creativity and ensuring that each piece is presented effectively. Trathen highlighted the need for innovation, not just in design but also in how the show is produced. The integration of technology plays a vital role, with new lighting and staging techniques set to enhance the visual impact of the wearable art.

As Trathen prepares for the show, she remains focused on the core mission of WOW: to celebrate creativity and push the boundaries of art. “Every year is an opportunity to elevate what we do,” she explained, indicating her eagerness for the upcoming showcase.

The excitement surrounding the 2025 World of Wearable Art is palpable, with Trathen at the helm ensuring that the event remains a platform for artistic expression and a celebration of design. With her extensive experience and passion for the craft, the future looks bright for WOW and its dedicated team.