Tony Burt Launches New Venture with Chef Peter Gordon After East Imperial’s Collapse

Following the significant collapse of his high-end drinks brand, East Imperial, founder Tony Burt is embarking on a new venture in collaboration with renowned chef Peter Gordon. This development reflects Burt’s resilience after East Imperial faced a distressing $7 million financial setback, which has prompted a reevaluation of his business strategies.

East Imperial’s Rise and Fall

Founded in 2012, East Imperial quickly gained recognition as a supplier of premium mixers to prestigious hotels, including Raffles in Singapore and The Savoy in London. Burt, a former advertising executive, played a pivotal role in establishing the brand’s reputation for quality and luxury. However, in recent months, the company struggled to maintain its market position, leading to its financial collapse.

In a candid reflection on the challenges faced, Burt noted the intense competition in the beverage industry and the impact of global economic conditions. Despite the setbacks, he remains optimistic about the future, having secured a partnership with Gordon, who is celebrated for his innovative culinary approach.

A New Chapter with Culinary Collaboration

The collaboration with Peter Gordon signifies a strategic pivot for Burt, aiming to merge high-quality beverages with exceptional culinary experiences. This innovative approach could potentially redefine the market landscape for premium mixers, offering unique pairings that elevate dining experiences.

Gordon, known for his successful restaurants and cookbooks, expressed enthusiasm for the project, highlighting the importance of quality ingredients and craftsmanship. “Working with Tony presents an exciting opportunity to create something special that resonates with both chefs and consumers,” he stated.

In addition to his new venture, Burt is also reflecting on his journey in the business world. As he navigates through the aftermath of East Imperial, he acknowledges the lessons learned and the resilience required to rebuild. The partnership with Gordon is not just a business endeavor; it symbolizes a fresh start and a commitment to innovation in the beverage sector.

Meanwhile, the landscape of New Zealand’s business scene continues to evolve. Sir Colin Giltrap, a notable figure in motorsport, is ensuring his family’s legacy remains strong through various initiatives aimed at promoting young talent in the industry. Additionally, model agent Kim Larking, known for her work with supermodel Kylie Bax, is launching a new venture focused on nurturing emerging talent in the fashion world.

As these figures navigate their respective paths, the intertwining of business and personal stories illustrates the dynamic nature of New Zealand’s elite society. From Burt’s new collaboration to Giltrap’s commitment to motorsport, each narrative contributes to a broader picture of resilience and innovation within the country’s business landscape.