Christchurch Fashion Festival Showcases Local Talent and Creativity

The first-ever Christchurch Spring Fashion Festival is making waves in New Zealand’s fashion scene, positioning the city as a serious contender against fashion hubs like Auckland and Wellington. Held over a vibrant three-day period, this event not only highlights local and emerging designers but also reflects a broader cultural renaissance in Christchurch, also known as Ōtautahi.

As the city transforms, numerous artists, musicians, and creatives have established roots here, contributing to a dynamic fashion landscape. According to designers participating in the festival, there has been a noticeable shift in the approach to fashion among Cantabrians, which has been closely tied to the city’s recovery from the 2011 earthquake.

Murray Crane, a prominent menswear designer and founder of Crane Brothers, shares his insights on the local style. Growing up in a small rural town, Crane developed a fondness for classic and conservative fashion. “Christchurch’s men’s style tends to be more conservative and classic, which suits my clothing brand,” he says. He contrasts this with Auckland’s more flamboyant trends, noting that Christchurch’s fashion is often “a bit more restrained.”

Doris de Pont, founder of the New Zealand Fashion Museum, echoes this sentiment, pointing to the South Island’s historical ties to UK fashion influences. “The South is much more UK-focused… whereas the North is much more diverse,” she explains. Despite this traditional conservatism, de Pont acknowledges the creative heart of Christchurch that continues to flourish.

The influx of young people moving to Christchurch has significantly altered the city’s fashion narrative. Caitlin Crisp, a local designer who returned after years in Auckland, has witnessed this evolution firsthand. “Over the years, the colour, the spirit and the energy have just gotten better and better,” Crisp notes. She believes this vibrant atmosphere is reflected in how residents express themselves through clothing.

A key player in the growing fashion scene is the vintage consignment store Nifty, located in an iconic pink building in central Christchurch. What began as a monthly flea market in 2018 has now evolved into a permanent fixture, showcasing the increasing popularity of second-hand fashion. Owner Rosie Carroll attributes this growth to the city’s rebuilding efforts, which have created opportunities for small businesses. “It’s been really amazing to be a part of the journey and see it grow,” Carroll states.

Fashion in Christchurch, while historically more conservative, is seeing a shift toward individuality. Carroll observes that people are increasingly willing to take fashion risks. “I have definitely noticed in the last 10 years people are taking way more risks,” she says.

The climate of the South Island has also influenced residents’ fashion choices, with warm coats and woollen jumpers being staples. Canterbury’s rich history in fibre production contributes to the local fashion narrative, with high-quality wools originating from the region. Crisp emphasizes that winter wear does not have to be drab, suggesting that beautiful colours and light-toned neutrals can uplift one’s wardrobe.

The Christchurch Spring Fashion Festival kicked off on September 29, 2023, at the James Hay Theatre inside the Christchurch Town Hall. Liam Taylor, a board director of New Zealand Fashion Week, describes the festival’s format as a collage of designs from various creators, contrasting it with Auckland’s standalone shows. “Every designer has sent between five and six looks down, so you’re going to see a collage of some of the best designers in New Zealand,” he explains.

De Pont celebrates the festival’s arrival in Christchurch, recognizing it as an economic driver and a vital part of the cultural story. “It’s a celebration … in honouring the pioneer women of Christchurch,” she adds.

Crisp, who will present a solo runway event during the festival, highlights the importance of supporting local talent. She notes that many South Island designers previously felt the need to relocate to Auckland to succeed in the industry. “That energy is really back in the city,” she affirms. “When you feel good, you dress your best.”

As Christchurch embraces this new chapter in its fashion history, the Spring Fashion Festival is not just an event; it represents a vibrant community poised to redefine its identity through creativity and style.