Smartphone Sales Projected to Rise as AI Devices Gain Ground

Global smartphone sales are on track to see a modest increase of 1% in 2025, with a total of 1.24 billion units expected to be shipped. According to a report by the research firm IDC, this growth comes despite ongoing economic challenges worldwide, fueled by strong demand in regions such as the United States, the Middle East, and Africa. The rise in sales highlights a shift in consumer preferences, particularly towards smartphones equipped with artificial intelligence (AI) capabilities.

The report indicates that Apple Inc. is leading the market, with projections suggesting a 3.9% increase in iPhone sales compared to the previous year. This trend underscores Apple’s strong position amidst a competitive landscape. Additionally, IDC forecasts that approximately 370 million AI-enabled mobile phones will be sold in 2025, making up 30% of total smartphone sales in that year. Over the next four years, this percentage is expected to surge to 70%, reflecting the growing integration of AI technology into mobile devices.

Future Trends in Smartphone Categories

As the mobile market evolves, IDC also highlights the potential growth of foldable smartphones. The report anticipates a 6% year-over-year increase in shipments for foldable devices in both 2025 and 2026, with further growth projected at 11% in 2027. Despite this positive outlook, foldables are expected to maintain a small share of the overall smartphone market, accounting for only 3% of total shipments by 2029.

This data suggests a maturing of the foldable segment, although it will not rival the mainstream smartphone market in terms of volume. The increasing adoption of AI technologies in mobile devices is set to reshape consumer expectations and preferences, making it a focal point for manufacturers in the coming years.

Overall, IDC’s report provides a comprehensive overview of the smartphone market’s trajectory, highlighting not only the resilience of smartphone sales during economic fluctuations but also the transformative impact of AI on consumer electronics. As companies continue to innovate, the landscape of mobile technology will likely undergo significant changes, reflecting both advancements in technology and shifts in consumer behavior.