Smartphone Sales Projected to Rise as AI Devices Gain Traction

Global smartphone sales are anticipated to increase by 1% in 2025, reaching a total of 1.24 billion units. This projection comes from a recent report by the research firm IDC, which highlights a surge in demand in regions such as the United States, the Middle East, and Africa. Despite ongoing global economic challenges, the demand for smartphones remains resilient.

Leading the market, Apple is expected to sell 3.9% more iPhones in 2025 compared to the previous year. This growth is indicative of Apple’s strong position in the smartphone landscape, as it continues to capture a significant share of consumer interest. The overall increase in sales is attributed to a combination of factors, including technological advancements and consumer preferences shifting towards more innovative devices.

AI-Enabled Smartphones to Dominate Market

According to IDC, 370 million AI-enabled mobile phones are projected to be sold this year, which will represent 30% of the total smartphone sales. This figure underscores the growing influence of artificial intelligence in mobile technology. IDC forecasts that within four years, AI mobiles will constitute a remarkable 70% of global smartphone sales, a trend that signals a significant transformation in consumer technology.

The report also discusses the emerging category of foldable smartphones. IDC anticipates a steady growth rate of 6% year-over-year for foldables in both 2025 and 2026, followed by an even more robust growth of 11% in 2027. Despite this positive outlook, the demand for foldable devices is expected to remain modest compared to traditional smartphones, accounting for only 3% of total smartphone shipments by 2029.

As the smartphone market evolves, it is clear that consumer preferences are shifting towards more advanced technology, particularly in the realm of AI. This trend not only reflects changing consumer needs but also highlights the ongoing innovation within the industry. With companies like Apple leading the charge, the smartphone landscape is poised for notable changes in the coming years, as AI becomes increasingly integrated into everyday devices.

Overall, the insights provided by IDC offer a glimpse into the future of the smartphone market, indicating a trajectory that emphasizes the importance of artificial intelligence and adaptability in technology. As companies respond to these trends, the demand for both traditional and innovative mobile devices is likely to shape the industry for years to come.