Smartphone Sales Projected to Rise as AI Devices Gain Traction

Global smartphone sales are anticipated to increase by 1% in 2025, reaching a total of approximately 1.24 billion units, according to a recent report by IDC (International Data Corporation). This growth is occurring despite ongoing global economic challenges, driven primarily by robust demand in the United States, the Middle East, and Africa.

The report highlights that Apple is expected to lead the market, projecting a 3.9% increase in iPhone sales compared to the previous year. This performance underscores Apple’s strong position within an evolving smartphone landscape.

AI and Foldable Phones Set for Growth

Notably, the report indicates a significant shift towards AI-enabled smartphones, predicting that 370 million such devices will be sold this year, making up 30% of total smartphone sales. The trend is expected to accelerate, with AI mobiles projected to account for 70% of the market by 2029. This shift illustrates the increasing integration of artificial intelligence into mobile technology, catering to consumer demand for more advanced features and functionalities.

Additionally, foldable smartphones are also on the rise. IDC forecasts a steady growth rate of 6% year-over-year in 2025, followed by another 6% in 2026 and 11% in 2027. Despite this growth, the report anticipates that foldable phones will represent only 3% of total smartphone shipments by 2029, indicating that while the category is maturing, its overall share of the market will remain modest.

The increasing interest in AI and foldable devices signals a broader trend in consumer preferences, as users seek innovation and versatility in their mobile devices. As manufacturers adapt to these trends, the landscape of the smartphone market is poised for significant transformation over the next few years.

In conclusion, the data from IDC paints an optimistic picture for smartphone sales, highlighting the potential for growth driven by AI technology and the gradual acceptance of foldable devices. As the market evolves, companies will need to stay ahead of these trends to remain competitive.