Paramount and UFC Expand Global Partnership to Boost Streaming

Paramount and the Ultimate Fighting Championship (UFC) have announced a significant expansion of their partnership, securing UFC media rights for Paramount+ across Latin America and Australia starting in 2026. This seven-year, multi-territory agreement enhances the relationship established earlier this year, where Paramount+ became the exclusive home for all UFC events in the United States.

UFC President and CEO Dana White expressed enthusiasm regarding the partnership, stating, “The partnership with Paramount has already been incredible and it just keeps getting bigger and better.” He emphasized the importance of the expansion into new territories, highlighting the aggressive nature of the collaboration and its potential for growth in the coming years.

Cindy Holland, Chair of Direct-To-Consumer at Paramount, echoed this sentiment, saying, “Delivering premium UFC programming to audiences on a global scale remains a top priority for Paramount.” The expansion aims to provide UFC fans in regions like Brazil and Australia unprecedented access to live events, enhancing the overall viewer experience.

UFC Events and Subscriber Benefits

The agreement ensures that every UFC event will be accessible to Paramount+ subscribers in these regions, including all 13 marquee numbered events and 30 UFC Fight Nights. This arrangement allows subscribers to enjoy live broadcasts without any additional fees, significantly increasing the value proposition for users in Latin America and Australia.

Notably, Paramount+ is solidifying its status as a leading platform for sports and entertainment in Latin America. The service is also expanding its offerings in Australia, which is now recognized as the fastest-growing major streaming service in the country. Fans will gain access to a rich lineup of UFC content, including prelims for all marquee UFC numbered events.

This strategic move not only enhances the viewing options for UFC fans but also positions Paramount+ as a comprehensive destination for live sports. By bringing together high-profile sporting events, Paramount+ aims to elevate the overall sports experience for its subscribers.

Future Developments and Industry Impact

As Paramount+ prepares for the rollout of UFC events in the newly added territories, details on the specific events slated for live streaming will be announced in the coming weeks. This expansion reflects Paramount’s commitment to broadening its diverse range of offerings, which includes acclaimed TV series and blockbuster films, alongside its growing sports content.

The collaboration between Paramount and UFC highlights the increasing significance of streaming platforms in the sports industry. As the competition among media companies intensifies, providing exclusive content and comprehensive access to live events will be crucial for retaining subscribers and attracting new audiences.

In summary, the expanded partnership between Paramount and UFC represents a pivotal moment for both organizations. By enhancing accessibility to UFC events across Latin America and Australia, they are set to redefine the viewing experience for millions of fans, further solidifying Paramount+ as a leader in the global streaming market.