World
Online Gambling Scams Target Māori with Deceptive Tactics

Online gambling websites are increasingly using fraudulent tactics to deceive individuals, particularly targeting the Māori community. The Hāpai te Hauora Māori Public Health agency has issued a warning about these scams, noting that they employ fake names and images to entice potential victims.
The agency’s chief operating officer, Jason Alexander, emphasized that the scams are sophisticated. Fake profiles often hijack photographs from actual whānau, adopting fictitious names and fabricating elaborate success stories to lure people into their schemes.
In recent communications, Hāpai te Hauora has received numerous reports from individuals who have encountered these deceptive posts and deepfake videos designed to promote gambling products. The agency urges the public to remain vigilant and cautious when engaging with online gambling platforms.
Understanding the Scam Mechanism
The tactics employed by these online gambling sites are concerning. They create a false sense of community and trust by using relatable images and stories that resonate with potential victims. This method not only exploits the identity of real individuals but also preys on the aspirations of others, particularly in vulnerable groups.
Jason Alexander highlighted the emotional toll such scams can have, stating, “People are being misled and manipulated into believing they can achieve similar success.” This manipulation capitalizes on the hopes and dreams of individuals, making it critical for the community to recognize and report such scams.
Community Response and Prevention Measures
To combat the growing prevalence of these scams, Hāpai te Hauora is actively educating the Māori community about the risks associated with online gambling. The agency is encouraging individuals to verify the authenticity of profiles and stories before engaging with any online platforms.
In addition, Hāpai te Hauora is collaborating with local organizations to provide resources aimed at increasing awareness of these fraudulent activities. They stress the importance of sharing information within communities to prevent others from falling victim to similar scams.
As this issue continues to develop, the public is urged to report any suspicious online activities to local authorities or relevant organizations. By remaining informed and cautious, individuals can help protect themselves and their communities from these deceptive practices.
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