Rotorua Candidates Confront AI’s Role in Local Elections

The upcoming local elections in Rotorua are presenting a significant challenge for candidates as they navigate the growing use of generative artificial intelligence (AI) in political campaigning. This marks the first local electoral cycle since the release of ChatGPT, prompting discussions among candidates about the implications of AI-generated content for voter trust and engagement.

The Rotorua Lakes Council candidates have expressed a range of opinions regarding the integration of AI in their campaigns. Some candidates embrace the technology, believing it can enhance outreach and engagement strategies. Others, however, voice concerns that reliance on AI might detract from the authenticity and personal qualities that voters expect from their representatives.

Dr. Bronwyn Isaacs, a lecturer in anthropology at the University of Waikato, has been closely monitoring the impact of AI in political contexts. She notes a marked increase in the use of generative AI for creating political content. Dr. Isaacs likens this trend to the proliferation of junk food, suggesting that while AI can offer immediate benefits, it may ultimately lack the nutritional value that genuine human interaction provides.

As the election approaches, candidates must weigh the advantages of using AI tools against the potential risks of alienating voters who may prioritize authenticity. Generative AI can produce large volumes of content rapidly, but it raises questions about the sincerity of messaging and the candidates’ genuine commitment to their constituents.

The local elections in Rotorua will serve as a critical test of how technology influences political dynamics. With the rise of AI in campaign strategies, candidates are finding themselves at a crossroads. Will they choose to harness the power of AI to reach broader audiences, or will they prioritize direct, personal engagement with voters?

As the election date approaches, it will be crucial for candidates to clearly communicate their positions on AI and its role in their campaigns. Voters are likely to scrutinize how each candidate balances innovation with the fundamental values of transparency and integrity. The decisions made in this election could set a precedent for future local elections in New Zealand and beyond, as other regions observe the outcomes of Rotorua’s unique challenge with AI in politics.